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​Apps for Small Businesses in 2023

Russell Nicolet

All small business owners know that productivity is the name of the game. As a small business owner, you form the backbone of the economy. According to the U.S. Small Business Association, 32.5 million small businesses operate in the United States, each with its own objectives and processes.

Using the right tools for your business will help you scale it to the desired level. But with many apps from which to choose, you may not know the best ones for your business.

Here are some of the most helpful apps for small businesses in 2023.

RingCentral MVP

RingCentral MVP provides many phone system features for small businesses at a reasonable price. Some features include call management and phone rental options for conference phones.

RingCentral is cloud-powered. You can use this app with any device with a browser. This makes it easier connect with your clients or customers. Depending on your plan, you will have access to additional networks that allow you to customize and integrate your phone system with the other software you use.

Microsoft 365

For an app that helps with your office software, Microsoft 365 is the most popular choice. One of Microsoft 365’s benefits is its convenience. Even though you can still buy Microsoft Office as a software package for your PC, Microsoft 365 allows you to download the software package on your mobile devices.

You will obtain the main software apps Word, Excel, and PowerPoint through this app. You can also access OneDrive, Microsoft’s online backup and cloud storage. Every small business needs a cloud storage option, and OneDrive is the most universally used feature. Aside from the main apps, you can access additional apps like Outlook. Whether through your PC or phone, you can easily convert your office files for your business.


As a small business owner, tracking your income and expenses is necessary. One of the most user-friendly accounting apps is FreshBooks. Just like Microsoft 365, FreshBooks is cloud-based and comes with many features. Some features include expense tracking, time tracking, and credit card payment options.

You can also set up recurring invoices and accept payment through any currency. The app is also easily integrated with other services like PayPal, MailChimp, and WordPress. Based on the type of plan you purchase, you can even import your expenses from your bank account.

Avant Business Antivirus

​Apps for Small Businesses in 2023

One of the most convenient security software apps is the Avant Business Antivirus. Every business needs an antivirus system to protect its information, and Avant Business Antivirus has many features. Some of the features include email protection, anti-spam, and Firewall. You may also receive additional tools for your server based on your purchase plan.


Time management is key, so you need the most efficient project management app. Asana is a project management app that many small businesses find helpful. The app’s features allow you to create to-do lists and project tasks. You can also set reminders that can help you meet deadlines.

One of Asana’s strengths is core communication with other groups. Because it is cloud-based, you can assign lists and tasks to other individuals. You can track who is responsible for what task and whether the task is complete or not. This allows you to manage your deadlines easily and keep everyone on track.

Asana is also compatible with other systems like Google Drive. If you need to share any photos or documents with other members, you can share them directly through the app.


PayPal is the most popular credit card processing app for small businesses. One of its benefits is its integration with many systems. Many e-commerce platforms use PayPal, and creating a profile is easy for all customers.

Another benefit of PayPal is its accessibility. Small business owners can take payments online and in person with a card reader. PayPal also has payment services between people and businesses. If your business needs a payment service for vendors or contractors, PayPal is a smart choice for small businesses in 2023.

Hubspot Marketing Hub

Marketing is an aspect of your business that you want to master. This includes traditional marketing, digital marketing, and content management. Hubspot Marketing Hub is an ideal marketing app for many businesses. This app provides many features that help your business’s sales and marketing needs.

Some of the features that this app provides are split testing, content hosting, and analytics that can help you track your content’s goals. In addition to website development, Hubspot offers a toolkit that can help you improve your content and its conversions. Hubspot can also be integrated with other systems like Microsoft 365 and Google Workspace, streamlining all of your work.

Google Calendar

A major part of productivity is properly managing your time. One of the most effective apps for time management is Google Calendar. Google Calendar has everything you need in an app—easy to use, flexible, and compatible with other systems.

This app allows you to create appointment slots and make it easier to schedule meetings.

In addition to adding events, you can invite your contacts straightforwardly or through a Google Meet link.

You can also switch the views by day, week, or month. You can also share your calendar with other members and limit the calendars you want to see. Google Calendar is also great for integration. Anyone with a Google account can create and access this app.

Google’s app suite also includes many free, if spartan, alternatives to Microsoft’s software, including Google Docs (instead of Word) and Google Sheets (instead of Excel).

Speak With an IT Specialist Today

Russel Nicolet, founder & president of Nicolet Tech, Inc.

Contact a professional IT services provider today if you want the best tools for your company. Consulting an IT services provider helps take the guesswork out of finding the right tools for your business.

Contact an experienced IT specialist online for your consultation. Your company’s data and app security are important to your success. Clients need to trust that their information is safe. Let an IT specialist protect your company’s apps at all times.


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